Lush Air Supply

The creative direction for the Lush Air Supply logo and brand identity is clean and professional, with a nod to the earth element, Air. The logo also features a floral element representative of the crops that their brand helps to grow. The brand speaks to the high quality products and reliability of the company. Their audience should feel like it’s a brand that they can trust to provide them the air they need with discretion.
The direction of the logo is strong and bold with clean lines so it can be easily used an a stencil and painted onto cylinders. The branding is modern with a friendly vibe while still maintaining strength and credibility.