{"id":261,"date":"2020-07-08T04:57:16","date_gmt":"2020-07-08T04:57:16","guid":{"rendered":"http:\/\/kikicreative.co\/?p=261"},"modified":"2021-08-14T03:19:39","modified_gmt":"2021-08-14T03:19:39","slug":"downtown-liquor-market","status":"publish","type":"portfolio","link":"https:\/\/kikicreative.co\/?portfolio=downtown-liquor-market","title":{"rendered":"Downtown Liquor Market"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Downtown Liquor Market &#8211; formerly The New Grand Liquor Merchants had moved through many chapters of life over the past decade. What was once a small room in the former New Grand Hotel is now a stand alone liquor store that displaced the old Honda car dealership. Now a staple supplier of the most sought after craft beers, wines, and spirits it was due for a brand update to reflect its progression. With an audience ranging typically from 20-60 years of age we pulled inspiration from retro diners and motels while applying modern patterns and a lively color palette that coincides with the bold paint job of the parent hotel. The name change not only reflects the store\u2019s obvious location, but pays a subtle homage to the deceased founder of the organization. The word \u201cmarket\u201d was also chosen specifically to help project a casual and fun image, rather than giving the more formal vive previously associated with the brand.<\/p>\n","protected":false},"author":1,"featured_media":262,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"open","template":"","meta":[],"portfolio_category":[47],"_links":{"self":[{"href":"https:\/\/kikicreative.co\/index.php?rest_route=\/wp\/v2\/portfolio\/261"}],"collection":[{"href":"https:\/\/kikicreative.co\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/kikicreative.co\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kikicreative.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kikicreative.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=261"}],"version-history":[{"count":4,"href":"https:\/\/kikicreative.co\/index.php?rest_route=\/wp\/v2\/portfolio\/261\/revisions"}],"predecessor-version":[{"id":87081,"href":"https:\/\/kikicreative.co\/index.php?rest_route=\/wp\/v2\/portfolio\/261\/revisions\/87081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kikicreative.co\/index.php?rest_route=\/wp\/v2\/media\/262"}],"wp:attachment":[{"href":"https:\/\/kikicreative.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=261"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/kikicreative.co\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}