Downtown Liquor Market

Downtown Liquor Market – formerly The New Grand Liquor Merchants had moved through many chapters of life over the past decade. What was once a small room in the former New Grand Hotel is now a stand alone liquor store that displaced the old Honda car dealership. Now a staple supplier of the most sought after craft beers, wines, and spirits it was due for a brand update to reflect its progression. With an audience ranging typically from 20-60 years of age we pulled inspiration from retro diners and motels while applying modern patterns and a lively color palette that coincides with the bold paint job of the parent hotel. The name change not only reflects the store’s obvious location, but pays a subtle homage to the deceased founder of the organization. The word “market” was also chosen specifically to help project a casual and fun image, rather than giving the more formal vive previously associated with the brand.