Women of Moto

Branding

Women of Moto – Canadian Edition; is a coast-to-coast project that will showcase how women who ride motorcycles in Canada are breaking gender stereotypes through their common love for two wheels and an open road. We will introduce you to women from various backgrounds and demonstrate how riding has influenced them, building strength and character in their everyday lives.

Women of Moto wanted a logo that was feminine yet relatable to moto culture. The logo was designed as a simple wordmark so it could be easily turned into patches and other promotional wares.

Photo: Wild & Free Moto