Logo created as the in-house designer for Nelson and Kootenay Lake Tourism. A Calgary-based marketing and communications firm reviewed and revamped NKLT’s creative strategy. This logo comes from the decision to modernize, compliment, and reflect the creative strategy.
This logo was created with the intent of it being a simple word mark that could be used as a ‘stamp’ or ‘sign-off’ on NKLT promotional materials. The logo has two versions, the main logo used for advertisements and promo material and the secondary with the added word ‘Tourism’ is used as a corporate logo.